Category: žiniasklaidoje (Page 40 of 46)

More than one week later, but I still don’t have a single answer from KPMG Baltic or HSCB press offices, what are those guys doing in the process of new nuclear plant in Lithuania.

At the same time new questions arise:

1. what is the ratio of the Russian nuclear particles used in Ignalina Nuclear Plant today?
2. have we any guarantees, that a new nuclear plant would have lower dependence on Russian sources?

Today Lithuanian business daily “Verslo žinios” presents a topic about ongoing discussion whereas public funds (the latest case – Ministry of Agriculture) should be used for advertorials.

From my perspective, we have clearly draw a line between several issues:

1. Advertorials are ultima ratio, i.e. it is the tool to be used in the last case. In general advertorials have the lowest efficiency/price ratio, therefore they should be used, when other measures fail, still public institution must inform public;
2. The more institution uses advertorials, the less they are effective
3. Advertorials paid by public institutions should have several characteristics: Continue reading