This is the first record of series #BestPracticesInPR, where I start with a basic PR situation and propose several scenarios for consideration. Following initial discussion on Facebook and Google+ I will provide my final remarks and suggestions.
Your public response to a difficult situation such as drunk driving could minimize negative outcomes or build up to complete meltdown of your public image. What is the best response scenario?
Situation: Person X is the leader of an organization Z. X was caught driving drunk (light version, around 1,0‰). No material damage, no human injuries.
Scenario A – Silence
The only comment is “No Comment!”
Scenario B – I’m Sorry
Personal “Mea Culpa”
Sub-scenarios: (1) resignation; (2) decision is up to the Boss; (3) I’m Sorry. Period. (4) …
Scenario C – I made no harm
Although consenting to potentially negative evaluation, public response is built around the fact, that incident had no negative consequences.
Scenario D – It was not my fault, but …
Blaming somebody else, because he/she/it …
Scenario E – …
…
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